The checkout is the most obvious spot but there are many other locations in the center store that have the potential to shatter this rule and need attention to meet compliance. With the challenge of maximizing aisle space to create consistent social distancing in stores, product planogram resets have taken on new importance.Įvery busy retail store has natural shopper traffic choke points where people converge at one time that breaks the six-foot social distancing guidelines. Over the years, retailers have become very proficient at creating product categories and planograms that guide customers to their products. The product planogram evolved into a critical element that merchandisers relied upon to create visual appeal to attract and influence customers at the moment of decision. Since the dawn of the retail industry, product placement has been a crucial strategy of turning shoppers into buyers.
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